Cyber Week
November 2025
Digital design and strategy for North America and Western Europe activations for Cyber Week (including Singles’ Day, Black Friday, and Cyber Monday).
SALE SALE SALE!
MY EXPERIENCE
As a digital designer at Converse, I have had the opportunity work on the 2025 Cyber Week experiences. This included Singles’ Day, Cyber Week, Black Friday, and Cyber Monday activations across both North America and Western Europe. I led the visual design strategy for all touch-points, working alongside other designers to organize the image usage based on where each visual would live (paid media, email, sms, site).
MY ROLE(S)
Digital Design
Visual Strategy
TEAM
Lily Owens (Email/SMS Design)
Ari D’Amico, Aubreigh Brunschwig, AJ Randazzo (WE Design)
JoAnna Carpentier (Copy)
Crystal Chanthavong (Project Management)
Cyber Week (11/19-11/27)
Design variations for paid media were created in all aspect ratios (1x1, 4x5, 2x3, 9x16, 16x9)
V1
V2
Black Friday (11/28-11/29)
Design variations for paid media were created in all aspect ratios (1x1, 4x5, 2x3, 9x16, 16x9)
V1
V2
Cyber Monday (12/1-12/2)
Design variations for paid media were created in all aspect ratios (1x1, 4x5, 2x3, 9x16, 16x9)
V1
V2
