Shai Gilgeous Alexander

December 2024 – June 2025

Digital experiences for Converse Basketball including All Star Weekend, NBA Playoffs, and the SHAI 001.

League MVP. Western Conference Finals MVP. Finals MVP.

MY EXPERIENCE

As a digital designer at Converse, I have had the opportunity work alongside the Strategy team to collaborate in activations across the website, email, and SMS. As his shoe, the SHAI 001, prepared to launch—there were various experiences designed during this basketball season for our Creative Director of Converse Basketball, Shai Gilgeous-Alexander.

MY ROLE(S)

Digital Design
Digital Strategy

DIGITAL EXPERIENCES

Logo Reveal
All Star Weekend
Shai as Creative Director
2025 NBA MVP
NBA Finals & NBA MVP

02/14/25

All Star Weekend

Site take over for Shai during All Star Weekend, teasing the SHAI 001 and it’s OOH experiences.

CW: Oriana Jones

Email, SMS, Site

North America

Email & SMS

Western Europe