Shai Gilgeous Alexander
December 2024 – June 2025
Digital experiences for Converse Basketball including All Star Weekend, NBA Playoffs, and the SHAI 001.
League MVP. Western Conference Finals MVP. Finals MVP.
MY EXPERIENCE
As a digital designer at Converse, I have had the opportunity work alongside the Strategy team to collaborate in activations across the website, email, and SMS. As his shoe, the SHAI 001, prepared to launch—there were various experiences designed during this basketball season for our Creative Director of Converse Basketball, Shai Gilgeous-Alexander.
MY ROLE(S)
Digital Design
Digital Strategy
DIGITAL EXPERIENCES
SGA 2 Logo Reveal
All Star Weekend
Shai as Creative Director
2025 NBA MVP
NBA Finals & NBA MVP
06/12/25
OKC Wins NBA Finals
Converse Basketball activations for OKC winning the 2025 NBA Finals and Shai Gilgeous-Alexander winning series MVP.
CW: Oriana Jones
Email, SMS, Site
05/08/25
NBA MVP
Converse Basketball activations for Shai Gilgeous-Alexander winning 2025 NBA MVP.
CW: Oriana Jones
Email, SMS, Site
04/19/25
Creative Director of Converse Basketball
Shai Gilgeous-Alexander announcement as Converse’s new Creative Director of Converse Basketball.
CW: John Barr
Email, SMS, Site
02/14/25
All Star Weekend
Site take over for Shai during All Star Weekend, teasing the SHAI 001 and OOH experiences.
CW: Oriana Jones
Email, SMS, Site